Tuesday, May 30, 2006

English Wine Week.

This week is English wine week, there are all sorts of activites going on across the country's wine making regions.
Restaurants and pubs accross the UK will be promoting English wines and some are even offering free wine tastings.
It is incredible how far English wine making has progressed since I first started enjoying wine in the early 1980's, I found in those days that English wine was OK, rather than great, and because it was made in such small quantity's it was about double the price of equal wines from other european regions, I suppose it was a fledgling industry at the time.

The story now is completly different, some fine wines (mainly white and sparkling) are being made to the very highest standards and do compete across the world with the best of them, winning many medals along the way.

With the onset of global warming, hence the warmer English climate, English sparkling wine is now competing with French champagne and winning medals, I have even heard that a French champagne house already owns a vinyard in the UK and is growing grapes here, what better endorsement can you have.
All we need to do now is work on the marketing to create the correct image, try to get away from the "boutique wine" image that I believe UK wines have at the moment.

If you would like to see what else is happening this week to celebrate English wines, see below -

Celebrate English Wines

"Come quickly, I am tasting stars"
Dom Perignon, at the moment of his discovery of champagne.

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